Senior Digital Marketing Manager

Central London

Job Description

Senior Digital Marketing Manager

Flowfolk is on the lookout for a visionary Senior Digital Marketing Manager to join a high-profile client in the food industry. Our client is a trailblazer in the artisan bakery space, delivering a unique blend of tradition and innovation to the heart of London. This role is a chance to be at the forefront of digital marketing excellence, driving forward strategies that resonate with contemporary audiences and cultivating an environment where artisan charm meets digital savviness.

Key Responsibilities:

  • Lead and refine the digital marketing strategy, ensuring its alignment with the brand's vision.
  • Spearhead digital campaign development and oversee the implementation across all online platforms.
  • Analyze and interpret digital trends to position our client as a market leader in the food industry.
  • Execute sophisticated digital content plans, from ideation to distribution, ensuring a cohesive brand message.
  • Drive the digital growth of the brand, increasing online presence and customer engagement through innovative tactics.
  • Manage the client's digital branding to ensure consistency and high standards across all digital touchpoints.
  • Oversee SEO and SEM initiatives to optimize online visibility and lead generation.
  • Collaborate with cross-functional teams to ensure a unified approach to customer experiences both online and offline.
  • Utilize data-driven insights to inform strategy and report on ROI and key performance metrics.

About You:

  • Proven experience in digital marketing management, preferably within the hospitality or food industry.
  • A visionary with a knack for digital storytelling and content creation.
  • Robust understanding of current online marketing concepts, strategy, and best practices.
  • Expertise in SEO, SEM, databases, email, social media, and display advertising campaigns.
  • Exceptional analytical skills, with the ability to interpret complex data and turn insights into action.
  • Outstanding communication skills, coupled with creative flair and attention to detail.
  • Ability to thrive in a dynamic, fast-paced environment.

Join Us:

If you are a strategic thinker with a passion for digital innovation and a palate for success, we invite you to apply for this exciting opportunity. Together, we'll break new ground and set the digital stage for a brand that's as passionate about quality and community as it is about its delicious offerings.