CRM Marketing Manager

CRM Marketing Manager in the Sportswear Industry

Flowfolk is searching for an experienced CRM Marketing Manager to lead a world-class CRM strategy for an innovative sportswear brand. This fully remote role offers a chance to influence the growth of an established brand known for its market-leading visibility sports products.

Your Challenge:

• Manage and elevate the brand's CRM strategy, ensuring maximum engagement through email and SMS channels.
• Drive sales, traffic acquisition, retention, and subscriber goals, utilizing your expertise in CRM.
• Work closely with cross-functional teams to deliver cohesive and impactful customer communications.

What You Bring:

• At least 2 years' experience managing CRM channels, with a track record of ideating, creating, and executing successful campaigns.
• Strong proficiency with Email Service Platforms, especially Klaviyo & Shopify, and a solid understanding of Google Analytics.
• Strategic and analytical mindset, with a talent for turning data into actionable insights.

We Offer:

• A competitive salary range of £40,000 - £60,000, with a pension and gym membership subsidy.
• 25 days of holiday, plus the excitement of joining a growing business with a hands-on and autonomous role.

Ideal Candidate:

• You're passionate about e-commerce growth through CRM and keep a pulse on industry trends.
• Fluent in German is a plus, as well as an interest in sportswear and activities like running or cycling.